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  Foreign trade
‘Maroc Export Plus' strategy very hopeful, CMPE
  Saad Benabdellah, the managing director of the Moroccan Centre for Export Promotion (Ph.: Archives)
The export sector's new strategy, "Maroc Export Plus", aims at tripling the volume of Moroccan exports by the year 2018, said the managing director of the Moroccan Centre for Export Promotion (CMPE), Saad Benabdellah, on Wednesday in Casablanca.

Presenting the new strategy during a roundtable organised by the British Chamber Of Commerce in Casablanca, Benabdellah underlined that, unlike the previous strategies, the implementation of this one will have a tight follow up.

Maroc Export Plus thus hopes to raise the amount of exports from MAD 114 billion in 2008 to 229 billion in 2015, that is the double in about 5 years, and to 327 billion in 2018.

Elaborated in partnership with the consulting firm Booz Allen Hamilton, the new “road map” is a three-fold plan that aims at developing sectors and products, looking for new markets and promoting the existing ones, and supporting export companies.

Among the sectors targeted by this plan, we find the car industry, agribusiness and fishing products, electric and electronic industries, textile and off-shoring.

As to markets, it has identified three types: strategic markets (traditional markets which import much from Morocco, such France and Spain); adjacent markets (those neighbouring the strategic markets, but do not import much from Morocco); and niche markets (markets containing few or no Moroccan products)

“just as the other sectors have their development strategies -tourism ‘2010 vision', agriculture's ‘Green Morocco', industrial ‘Emergence Plan', etc.-, the export sector also needs its own. It will even support these sectoral plans,” explained Benabdellah, who seemed very optimistic about the new strategy.

The ten-year “Maroc Export Plus” was already presented last week by the Minister of Foreign Trade, Abdellatif Maazouz, who said that the plan aims at developing Morocco's exports and the positioning of the country in many strategic markets.

The plan “is a proactive strategy based on a clear-cut vision to further promote the existing products and sectors,” underlined the minister.

  By CMC
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