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  Domestic trade
Derb Omar to get facelift
  18/03/2010
 
 
 
  Derb Omar neighborhood (Ph.: MAP).
   
 
Darb Omar, Casablanca and Morocco's business hub, will have a large-scale face lift, as part of the Rawaj 2020 program which aims at upgrading domestic trade in Morocco.

Derb Omar, which is one of the busiest wholesale and retail centers in Morocco, has finally drawn the attention of the Moroccan authorities.

They have recently launched a call for tender targeting consulting firms to upgrade the quarter where thousands of people from all over Morocco get their supplies of both nationally and internationally made products.

However, this traditional business center is now suffering from a number of dysfunctions, such as the occupation of public space, commercial anarchy, difficult traffic, informal activities, etc.

This is exactly why the Moroccan trade ministry, the Casablanca investment center (CRI) and the Wilaya of the city have decided to launch a study to find a way for upgrading this quarter located at the center of the economic capital.

This qualitative and quantitative study will mainly focus on spotting the dysfunctions and find ways to remedy them.

It will thus establish a diagnosis relating to the economic, urban, social, logistic and cultural environment of the area, and eventually propose restructuring scenarios, from which the authorities in charge will choose one.

The main objective of this project, according to Moroccan Trade Minister Ahmed Reda Chami, is to transfer all the logistic and wholesale activities to the Zenata logistics zone and turn Derb Omar into a simple showroom area.

It is worth noting that in the recent years, this business center has seen an inflow of Chinese merchants who have bought a number of shops and brought in cheep products to the area, making competition very difficult for the locals.
 
  By CMC
 
   
 
   
 
 
     
     
 
 
     
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