This campaign will mainly focus on the city of Marrakech, said the strategic follow-up committee in its fourth meeting. The Committee was established to follow up the developments of the sector in the light of the current international crisis.

The kingdom's tourist sector has suffered from the international financial crisis, which pushed the government to put off the completion deadline of its tourist projects part of ‘2010 Vision' to 2016.

The 2010 Vision aims at developing six coastal resorts, promoting the country's accommodation capacity and attracting up to 10 million visitors by the year 2010.

Earlier this year, Morocco had launched a new strategy for the year 2009. Dubbed “Cap 2009”, the MAD 550-million plan is a bunch of concrete and tactical measures designed to alleviate the impact of the financial crisis on this vital sector.