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CNIA Assurance hopes to be first
  CNIA was also chosen in February as the best company that respects its commitments (Ph. : Archives).
CNIA insurance hopes to be the first insurance company in Morocco and a leader at the regional level by 2010.

In fact, CNIA is heading towards the achievement of this goal. It has been classified as the first insurance company, in the first quarter on 2008, in terms of amicable settlements, especially for disputes relating to losses caused by car accidents.

It was also chosen in February as the best company for respecting its commitments, by the Ministry of Justice.

“I am extremely happy about this good performance and I thank my teams who made every effort to enable our company to take the path of exemplariness, which honours us all and is already bearing fruit," underlined the President of CNIA.

Named at first Companie Nord Africaine et Intercontinental d'Assurance, CNIA Assurance was created in 1949. Sixteen years later, it became a subsidiary of the Caisse de Dépôt et de Gestion (CGE), then a big part of it (67%) was sold to the Arab Insurance Group.

In 2001, the Compagnie Nord Africaine et Intercontinentale d'Assurance changed its name to become CNIA Assurance, integrating international norms.
The turning point in the history of the company took place when it was bought out by Group Saham in 2005.

“Devoted to it subscribers, the company engaged in an outright restructuring to benefit from its potentials and better serve its subscribers,” said Elalamy. He added that “CNIA has released its commercial objectives for the past year and has registered a turnover of MAD 1,375 billion, a rise of 11.4%.”

Thus, the insurance company has adopted a new distinguishing strategy based on widening the set of innovative services and products, through a segmentation of the market, taking into consideration the expectations and needs of clients. It also pays great attention to the encouragement of small and medium companies, offering them adapted services.

As part of this development strategy, CNIA Assurance buys out the Es Saada company, which is considered a big step towards taking a larger market share.

“Today we can say that we have made a big leap towards our ambitions, given the acquisition of the Es Saada company and the quality of our share holders. In fact, we are really integrating real growth dynamics,” the president underscored.

Among the main attributes of the company is its emphasis on the human capital as its basis for development.

“First of all, I invested in the human capital by hiring very skilful people, and together we redefined the strategy of the company,” Moulay Hafid Elalamy stressed.
  By CMC
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