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Casablanca morocco
 

The Great Casablanca

   
 
   
Located in coastal North-Western Morocco, the Greater Casablanca region, composed of eight prefectures (Casablanca-Anfa, Aïn Sebaa-Hay Mohammadi, Aïn Chok-Hay Hassani, Ben Msik-Sidi Othmane, Al Fida-Derb Soltane-Al Mechouar of Casablanca, Sidi Bernoussi-Zenata and Mohammedia), is an urban centre par excellence. It harbours some 3.6 million inhabitants, 30.8% of whom are under 15, on a surface of 1,200 km², with a littoral of 70 km.
Besides being the kingdom’s economic capital, Casablanca has another religious role; it is distinguished by a very strong religious symbol on its shore: the great Hassan II Mosque. It is the second largest and one of the most beautiful mosques in the world, given its traditional Islamic and Arab architecture, with its minaret of 210 meters, the tallest in the world and accommodation capacity of 25,000 worshipers inside and 80,000 outside.

  1. Economy
  2. Agriculture
  3. Breeding
  4. Tourism
  5. Industry
  6. Offshoring
  7. Aeronautics
  8. Car Industry
  9. Franchise
  10. Infrustructure
   N.B. : USD 1 = MAD 7,258
       (evolution over 12 months - Bank Al-Maghrib)
 
 
  Casablanca Regional Investment Centre
  Doing business
     
 1- Economy
Possessing an important and solvent local market with a qualified and relatively cheap labour force, Casablanca is considered the sixth biggest city in the African continent and one of the greatest and most active agglomerations of the Maghreb, with an activity rate of 50.9%. It is considered Morocco’s economic capital as it condenses most of the economic activities of the country: 48% of industrial investments, 45% of industrial imports and 75% labour force working the IT field. The Casablanca region’s economic activity is dominated by the service industry, employing 45.6% of the labour force, followed by the secondary sector (40.5%).
   
 2- Agriculture
Although Casablanca region is the industrial, commercial and financial centre of the Kingdom, agriculture also has its share in the region’s economy, as it employs about 145,000 rural people and a good number of urban ones. The region’s main product is common wheat, about 30% of the total production. Durum wheat comes second with 18% of the region’s total cereal production, followed by barley (16%) and corn (5%). However, Casablanca’s agricultural sector suffers from the problem of small-sized lands, as 63% of these are less than 5 h, yet Casablanca can be considered better than other region, where 71% of lands are less 5 h.

Surface: ha; production: 1,000 qx; yield: qx/ha
 main cereals 1998-1999 2000-2003
Surface production yield Surface production yield
 Common wheat 14 459 214,00 14,80 11 822 81,30 6,90
 Durum wheat 6 073 55,90 9,20 3 630 18,80 5,20
 Barley 3 213 38,60 12,00 3 228 26,60 8,20
 Corn 1 191 14,90 12,50 691 11,30 16,40
 Total 24 936 323,40 13,00 19 371 138,00 43,80 ?
Source: Casablanca Agricultural Provincial Direction
   
 3- Breeding
Despite its lands’ small size, Casablanca has an important livestock, including 31,000 heads of cattle and 90,150 of sheep.
 Agricultural campaigns cattle sheep goats Equids
 1994-1995 39 908 115 712 438 8 549
 1995-1996 37 440 120 447 682 7 226
 1996-1997 39 900 107 300 700 7 600
 1998-1999 31 417 89 259 899 7 526
 1999-2000 31 470 90 150 1 150 7 210
 2002-2003 36 648 100 711 1 176 8 329
Source: Casablanca Agricultural Provincial Direction
   
 4- Tourism
Although the tourism sector in Casablanca is predominantly business oriented, local authorities have set up a new vision, called “2012 vision”, to vary the city’s tourist offer, by including other most needed products relating to golf, seaside resorts, culture, entertainment, shopping etc., in order to keep the tourist, whether business oriented or not, as long as possible. This vision’s marketing concept is based on the motto: “Discovery, relaxation and entertainment”. This project, as well as others, is part of a plan dubbed “Mada’In”, which is intended to double the number of Casablanca visitors.
   
 5- Industry
Along with developing its traditional activities (textile, agri-business etc.), the region is eying new emerging economic activities with added value, such as, logistics, franchising, tourism, real estate, electronics, aeronautics, car industry and offshoring, benefiting from the advantages made possible by the Programme Emergence, which redefined the Moroccan industrial strategy.

Industrial indicators : values in MAD million (2006)
 Province Number of units Staff Export Product Investment Added value
Nbr. % Nbr. % Val. % Val. % Val. % Val. %
 Casablanca 2 209 84 174 218 85 13 334 65 69 591 61 4 837 59 22 866 66
 Mediouna 66 3 1 960 1 58 * 1 105 1 79 1 398 1
 Mohammedia 216 8 13 542 7 5 217 25 36 039 32 2 831 35 9 189 27
 Nouaceur 137 5 13 831 7 1 965 10 6 417 6 449 5 2 016 6
 Total 2 628 100 203 551 100 20 574 100 113 152 100 8 196 100 34 469 100
(*) : % less than 0.01%
 
 Sectors Nbr. companies Turnover  Staff 
 Food industry 328 21 656 506 15 530
 Chemical and para-chemical industry 763 55 696 857 42 516
 Electric and electronic industry 110 8 167 420 17 432
 Metallic and mechanical industry 564 16 519 350 24 646
 Textile and leather industry 1 047 13 541 028 94 794
Source: Ministry of Industry, Commerce and New Technologies (2005)
   
 6- Offshoring
Intending to make Casablanca a hub for outsourcing, the state has set up a favourable environment for an optimal satisfaction to companies wanting to outsource their activities: infrastructure (casashore: 250,000 m2), fiscal incentives, adapted law, qualified labour force, training, etc. There are currently in Morocco more than 180 call centres, most of them are based in Casablanca, employing more than 17,500 people.
   
 7- Aeronautics
The development of the aeronautics industry in the Great Casablanca region, through the installation of a number of foreign subsidiaries, is a response to an urgent demand for highly technological subcontracting. In the coming years the pace of growth in this sector is expected to increasingly accelerate, jumping from MAD 600 million currently to more than MAD 56 billion, and create more than 15,000 direct jobs. Some 20 companies, including SAFRAN and Crouset, are already installed in the region, and many more are to follow suit.
   
 8- Car Industry
Called “the industry if industries”, Car industry is considered the engine of economy in developed countries. In Morocco, it represents 5% of the GDP and 14% of the country’s industrial exports. The sector counts more than 100 companies, led by SOMACA, employing around 30,000 people. SOMACA is the company in charge of assembling Logan, Citroën and Renault. There are also other companies which assemble heavyweight vehicles mainly for VOLVO, SCANIA, IVECO and CATERPILLAR.

Production Investments Turnover realised in exports Added value Jobs created
USD
1,5 billion
MAD
190 million
MAD 1.1 billion MAD
433 million
30 000
   
 9- Franchise
Franchise is currently a flourishing activity in the Kingdom’s economic capital. It attracts more and more Moroccans, especially in the clothing and cosmetics sectors. The number of national and international brands is increasing every year. At present franchise covers 63 sectors of activity, and there are 365 brands and 1973 points of sale.
   
 10- Infrustructure
Casablanca has an infrastructure that responds to international standards, including the country’s chief port that dominates 55% of the country’s foreign trade, and the main airport, Mohammed V, 42% of planes’ movement.

industrial zones :
Casablanca has nine industrial zones. The two old ones are d’Ain Sebaa-Hay Mohammadi and Sidi Bernoussi-Zenata. The seven new ones are as follows :

 Industrial zones surface (ha) Number
of lots 
Property developer Realisation rate
 Bouskoura 28 100 CFCIM* 100%
 Ouled Salah 32 150 CFCIM* underway
 Moulay Rachid 29 161 CDG 100%
 Dar Bouazza 10 124 Commune urbaine 100%
 Mohammedia 120 300 ERAC -
 Nouaceur 26 94 Agence urbaine 20 to 100%
 Technopôle Aéroport Mohamed V 86 200 ONDA 100%
 Total 331 1 129 - -
Source: French Chamber of Commerce and Industry in Morocco
   
     
 
 
     
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