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morocco tourism

Morocco tourism

  1. 2010 Vision
  2. Azur Plan
  3. Other projects
  4. Open sky
  5. Key figures
  Useful links :
       The Ministry of Tourism
 1- 2010 Vision
    Thanks to its coasts which stretch over 3,500 km, the richness and the diversity of its nature, its age-old history, the legendary hospitality of its people as well as its ancient traditions, Morocco has opted, since independence, for tourism as one of the priority levers of socio-economic development. By means of a rigorous policy based on strong incentives to invest in the sector, a diversified offer meeting the needs of tourists and the continuing adjustment of legislation to the requirements of the tourist industry, Morocco aims to highlight its potentialities and its richness, with a view to reaching the objectives set forth by the 2010 vision.

    As regards Moroccan tourist policy, the year 2001 made a clear break with the past. Since the speech pronounced by His Majesty King Mohamed VI, on January 10, 2001 in Marrakech during the National Meeting on Tourism, Morocco has officially been engaged in a new tourist policy.

    Conscious of the potential of this industry, the State has underlined tourism as a national economic priority since the signature of the Framework Agreement between the Government and the General Confederation of Moroccan Enterprises (CGEM). This initiative has been reinforced by the signature, on October 29, 2001, of the Implementation Agreement of the Framework Agreement, engaging thus the two parties in the implementation of the strategic device of the new tourism policy called “2010 Vision”.

    Clear objectives based on figures :

    The defined objectives are very ambitious both in terms of quantity and quality. "The 2010 Vision" aims at achieving the following figure-based objectives:
    • Concerning tourist arrivals, it is planned to reach 10 million tourists, 7 million of whom will be international tourists (against 5.5 million in 2005);
    • As regards hotel capacity, 160,000 beds will be created (130,000 beds in seaside resorts and 30,000 beds in the cultural destinations of the country), putting the national accommodation capacity up to 230,000 beds;
    • Investments: the volume should reach 8 to 9 billion Euros, (planning of the new seaside tourist resorts, infrastructures, hotel business and entertainment);
    • Receipts: it is expected to reach Euro 48 billion in foreign currency
    • Jobs: 600,000 new jobs will be created;
    • Contribution of tourism to the GDP: this contribution should annually rise by 8.5% (on average), which would bring it to around 20% by the year 2010

    The 2010 Vision : the six big building sites :

    In order to allow tourism to play its full role as a driving force of the socio-economic development of the country, many measures and actions have been defined, with implementation planning, follow-up and assessment operations. These sites are related to the tourist product, training, air transport, marketing and communication, tourist environment and institutional organization.
 2- The "Azur Plan"
    The "Azur Plan" which aims at the creation of six new appropriate seaside resorts/stations on six priority sites, notably: Saidia (Berkane), Lixus (Larache), Mazagan (El Haouzia, El Jadida), Mogador (Essaouira), Taghazout (Agadir) and Plage Blanche (Guelmim):
    1. Saidia (Spanish group FADESA);
    2. Mogador ( Belgian - French - Dutch group :Thomas & Piron/l'Atelier / Colbert Orco/Risma);
    3. El Haouzia (Moroccan - South African grouping: Kerzner International/SOMED/CDG/MAMDA & MCMA)
    4. Lixus (Belgian- Dutch group: Thomas & Piron/Orco).
    5. Taghazout (Colony Capital & Satocan Group);
    6. Plage Blanche ( Spanish group FADESA)
 3- Other projects
    Planning other projects for the tourist areas of Aguedal (Marrakech) and Ghandouri (Tangier), whose development is ensured by the Deposit and Management Office (CDG). These projects are at an advanced stage:
    • The planning phase the Aguedal project is already done, the marketing of lots, provided with main services by the CDG, is almost completed and the construction work of some hotel units has already started;
    • concerning Ghandouri, the operation of lots attribution by the CDG to the operators is under way.

    Meanwhile, the Tourism Department is also building new tourist sites for the improvement of the existing destinations such as Fez, Casablanca, Agadir, Tangier, Tetouan, etc. It has also created Regional Tourist Development Programs (PDRT) which aim at the definition of:
    • Objectives attributed to every tourist destination (tourism nights, arrivals, capacity, target guests etc);
    • Requirements for strategic, public and private investments necessary for the achievement of these objectives;
    • Human resources necessary for the implementation of this program.

    These Regional Tourist Development Programs (PDRT) are elaborated on the basis of in-depth studies, carried out for the Tourism Department by multidisciplinary consultants known throughout the world. They relate to the following aspects:
    • Marketing positioning;
    • Technical and financial development of areas likely to receive the additional capacities planned;
    • Technical, legal and financial measures necessary for the development of the destination concerned.

    The destinations, for which PDRTs have been signed, are Fez, Casablanca and Agadir. The establishment process of the PDRT, for Tangier and Tetouan has already started. The PDRT of Ouarzazate/Zagora, Meknes Tafilelt and Rabat will be created soon.
 4- Open skies Agreement
    One of the main engines of the 2010 vision is the open skies agreement that Morocco signed with the European Union in 2006. Morocco has opened its airspace to low-cost air flights to ensure that new hotel beds continue to be matched by new air transport capacity. Key aspects of the liberalization include landing rights for new airlines, the creation of the Moroccan low-cost carriers Atlas Blue and Jet4You, and the creation of new routes (including routes offering priority access to tour operators). Many low-cost airline companies are already operating flights between main Moroccan cities and European ones.  
 5- Key figures
Annual progress of the main tourist indicators
  2002 2003 2004 2005 2006 2007 Var 07/06
 Arrivals at frontier-post 4 453 260 4 761 271 5 476 713 5 843 377 6 558 333 7 407 617 +13%
 Nights in classified hotels 11 320 882 11 173 119 13 164 870 15 215 589 16 326 885 16 893 803 +3%
 Capacity (in beds) 102 097 109 615 119 248 124 270 133 230 - -
 Tooms occupancy rate 42 39 43 47 49 48 -1 pt
 Trips receipts (in MDH) 29 159 30 881 34 794 40 967 52 486 58 838 +12%
Monthly progress of the main tourist indicators
  12/2006 12/2007 Var.   01-12/2006 01-12/2007 Var.
 Arrivals at frontier-post 660 187 686 919 4%   6 558 333 7 407 617 +13%
 Nights in classified hotels 1 118 940 1 071 683 -4%   16 326 885 16 893 957 +3%
 Rooms occupancy rate 40% 37% -3 pt   49% 48% -1 pt
 Trips receipts (in MDH) 4 967 4 662 -6   52 486 58 838 +12
(*) Source: Ministry of Tourism (Office of Foreign Exchange)
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